Research portfolio (research dossier for research unit)

Primary research

Create your own user feedback survey

This is a questionnaire I created to my the advert unit to gather feedback to see if my advert appealed to my target audience, this is also a good example of primary research because I'm gathering information directly from part of my target audience. Instead of gathering information from other sources. This makes it more reliable because I know exactly where it came from. 

YouTube. 2019. BTEC 3MW 'Where do you stand?'.https://www.youtube.com/watch?v=bNM2sV0lVKo [accessed 29th Janaury 2020]. This is a short documentary that I made about teenage pregnancies and abortion, I think it's a good example of primary research because it's directly gathering peoples opinions and takes on the subject matter

Secondary research

I used this power point to pitch my idea on how to re brand a Unilever product.

This PowerPoint is a good example of secondary research because all the information came from external sources, I spent a lot checking all of the information is correct and i also linked all of the sources I used which is a must when conducting secondary research. For example I had to research Barb figures to decide when my advert should be broadcast, I also had to look at the BCAP code to make sure the advert wasn't going to break any rules.

BARB. 2020. Weekly top programs. https://www.barb.co.uk/viewing-data/four-screen-dashboard/. [accessed 27th March 2020]
Broadcast code. 2020. Broadcast code. https://www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html [accessed 27th March]
https://robbiechilderhousetvblog.blogspot.com/2019/03/product-advert-analysis.html

This analysis of an advert is also a good example of secondary research because it has a lot of information in I've gathered from various sources. I made sure all of these sources were valid and correct.

Quantitative research

Create your own user feedback survey

Most of these questions are quantitative questions, this means that the results will be numerical, so they can be put into graphs, chart etc.

This is an example of a graph which is from my advert evaluation. Which helped me see what age people were who were seeing the advert.

Qualitative

This is qualitative research, it's research that can't be put into graphs, but its much more in depth than quantitative research.

These are some responses to a question on my questionnaire for my advert project. This helped me see more specificity who my target audience are.