3mw secondary and primary research

Documentary pre production and research

Intro to the news

I Watched BBC news on the 28th of March at 6pm.
https://www.youtube.com/watch?v=ZByLm6a5Mbs&t=160s

This broadcast was a very heavily political the whole broadcast being about different parts of Brexit. Starting with politicians talking about different aspects of Brexit and the new vote, as the broadcast goes on it goes into the public and how they feel about the second vote on Brexit. There was a voice over throughout the whole thing explaining things.                                                                                                                     
The starting sequence of this news broadcast there was a very eye catching intro they would attract the attention of people who might just have the TV on in the background, the music in the sequence was quite loud so it would catch the attention of people who may not be paying 100% attention. Both the visuals and the audio are very recognisable to most of the nation, so if someone heard the intro theme they'd instantly know what it is.


The presenter for this news broadcast was Sophie Raworth she was very composed and professional. She was probably used for this broadcast because she has a lot of experience presenting.

.

Part 2

The main story of the broadcast is about Brexit and the public's opinions about it. The lead into the story was very strong as they started with political figures such as Jeremy Corbin talking about the Brexit drama that's happening. Then it leads into business owners and how Brexit will effect their lives and their businesses, and finally ending with members of the public, and how they feel about Brexit and the second vote, and how frustrating it all is for them.

There are 3 main types of people represented in this story, the politicians, business owners, and the general public. The politicians are represented in a way that makes them look very indecisive, almost like they're made to look bad. The business owners see it as being unfair and could be awful for their businesses. The general public are represented as frustrated with everything that is happening.

I feel like there was a lot of bias in the public as everyone was disappointed because they only heard one side of the story. There wasn't a lot of balance in the arguments, so t
hey could have interviewed more business owners to get a wider range of opinions.

There was a narration throughout the whole news report explaining all the different events that were taking place. This is very good because it's a summary of all that's been said, this is especially because it's a very difficult topic to understand fully.

There wasn't any other stories in this particular news broadcast but that's because of how big this story is. Typically a news report would have several different stories. the biggest/ most important story would come first and the last story would be light hearted, to calm he audience down.

Part 3

The news reader in the broadcast I watched wasn't named, which is very unusual, they usually have a heading at the start of the broadcast.

News readers address the audience in a very professional way, this is due to the serious nature of the news, and to get the information to the audience in a very to the point way. This could be to save time on the broadcast so they can get more stories in.

The presenter in a news broadcast is the face of the whole thing, they tell the stories, and make them interesting. It was very important for the reader to be completely collected and calm throughout the whole broadcast.

Being able to work under pressure and being able to stay calm are very important for news readers, because if they start stumbling their words its going to make the whole news outlet seem unprofessional.

A field reporter is a reporter that goes out to where different stories are to get more information on the story, this makes it much more interesting for the audience to watch

There are camera men that have to capture the correct atmosphere when filming on a location, it is very important to capture the right kind of footage to fit the broadcast.

Editors edit the footage that the cameramen have filmed to fit the time frame of the broadcast and to fit the context and tone of the broadcast, this is a very important job.

Audio engineers set up the audio for all the in house recording, this is a very important job because without them the broadcast wouldn't have any audio.

Part 4

News ordering means what order the news should go in a broadcast depending on how big the story is.



The most important story would get picked first because it would get the most attention from the audience, therefore getting the broadcast higher viewing figures.

It's very important to be able to think quickly in the news because it's very strict on timing, so if something goes wrong people need to be able to act quickly to fix it..

A slow news day is when there aren't many interesting stories to broadcast.

the final story is sometimes called the 'and finally' story,a and its purpose is to be very light hearted so it calms down the viewer after the very important stories.

There are 7 different types of news values: Timeliness, which means the sooner the story is reported the better, Proximity, more important to the community they happened in, Impact, events that are more news worthy when they affect a large amount of people. Prominence, when news involves public figures. Oddity, out of the ordinary. Relevance, when it's about something very important.conflict, news that involves disagreement. The main news story in the broadcast I looked at was a mix of Relevance and Prominence because it was a very important topic and because it had important public figures in it.



An example of Oddity news is a article i found about a Swiss chocolate bar that is supposed to make menstruation more comfortable. Odity news story are usually light hearted.
https://newsoddity.blogspot.com/2016/12/Swiss-Company-Creates-Chocolate-That-Makes-Menstruation-More-Comfortable.html








































An example of a timeless report would this this Article about Stormzy headlining Glastonbury, this would be a timeless story because there closer to Glastonbury the more relevant the story is. The further away from the event it gets the less important the story becomes.

https://www.bbc.co.uk/news/newsbeat-48852960

An example of a proximity report would be this horrific story about a woman's baby tragically being killed in Croydon. This Story is very specific to the Croydon area.

https://www.bbc.co.uk/news/uk-england-london-

Actuality footage is footage the camera crew actually filmed were stock footage is footage that could be acquired online or by other means, stock footage could be used to show something that they don't have actuality footage for.







 

Doc mini task

A documentary is a factual program to inform people about things that are happening around or they could me more specific personal subjects.

An expository documentary talk directly to the viewer, they are rhetorical, trying to persuade the audience a certain way.They will usually have a voice over, usually a powerful authoritative voice so the audience are more inclined to pay attention.The way an expository documentary is edited is very smooth, it's used in a way to back up every thing the voice over is saying.  An example of an expository documentary is Wild China a nature documentary about China. It is an example of an expository documentary because its very one sided, trying to make it's viewers think a certain way.
https://www.slideshare.net/idlknmz/expository-documentary-34103281

Observational documentaries are documentaries where film makers go somewhere and just film things without interacting with anything. There are never any interviews because the camera crew have to act like they're not there. In there purest form they wouldn't be any voice overs but in a lot of cases there are voice overs to explain whats happening. these are very typically nature documentaries such as the BBC's planet earth series. This is an example of an observational documentary because none of the camera crew interfere with anything they're filming, they just let it all happen. Although there is a voice over throughout the whole thing so it's not an observational documentary in it's truest form.
https://www.slideshare.net/imnevergoingtousethis/observational-documentaries

In an interactive documentary the film maker is present, they are presenting the documentary, the personality of it. There tend to be a lot of interviews in this style of documentary, but usually informal interviews. They are usually filmed with minimalistic camera crews, this is because they usually follow people so it'd be hard to carry around massive cameras and equipment.   This form of documentaries are criticised for a very heavy use of editing sometimes  causes misinterpretation for the viewers. Sometimes they have to edit so heavily to protect peoples identities. An example of an interactive documentary is any Louie Theroux, documentary, he is always the personality for his documentaries always in front of the camera interviewing. Most of the interviews he does are also informal, almost just like he's having a chat with them. They're also filmed in a very minimalistic way, witch a small camera crew.
http://i-docs.org/2016/03/27/interactive-documentary-what-does-it-mean-and-why-does-it-matter/

Reflexive documentaries are much more experimental than the other types of documentaries. they will often not comply to documentary conventions.Sometimes it's difficult to fully follow a reflexive documentary because they can go so far away from the conventions of typical film making it's difficult to make sense of some things.It's very much in the editing how they usually become a lot more experimental. An example of an Reflexive documentary is "A man with a camera", this documentary is about how a film is usually filmed and produced etc. This film was very experimental and didn't follow typical documentary conventions.

https://www.slideshare.net/laurahillll15/documentary-styles-examples
http://csfilmanalysis.blogspot.com/2012/01/man-with-movie-camera.html

Performance documentaries are documentaries that use a lot of reenactments of real life events, these re enactments are usually dramatised to make it more exciting to watch, this could have a negative impact as it could misconstrued what the documentary is about and what actually happened in the events they're recreating. A good example of performance documentaries is tongues untied, which is about giving gay black men a voice. senses in this documentary were re enacted.
http://theses.gla.ac.uk/3572/

I think documentaries should be edited to make a sense of the story and to make it more entertaining for the viewer, although they shouldn't be edited to the point that the message of the documentary is missed. It shouldn't miss represent what it's about. But the main purpose of a documentary is to entertain so it should be edit to an extent.

advert pre production

advert evaluation

The Brief 

The brief was to create an advert for a unilever product but to re-market it to a different demographic than it was originally meant for. 

We chose to make an advert on Marmite because we all agreed on an idea for an advert that we all liked. We came up with a good idea that would change the current target audience for Marmite 

The original target audience of Marmite is middle aged men and woman, people with families, we decided to target younger children and their parents, we chose this audience because there’s a large market to appeal to and because we liked the idea of animation, it seemed the best way to implement animation. 

Feedback 

We collected feedback from a survey on survey monkey, this was a very good way to collect responses from our audience because it’s very simple and user friendly. The main things we asked in the survey were things like: 

• Did you like the advert? 
• What target audience do you think the advert is trying to appeal to? 
• Here are some examples of some responses:
• 
  

  Did you like the animation, if not how could it be improved?

• 
  
  
• 
  
  
  
  
  
  
  
  

all our criticisms were valid and helped us improve our advert, survey monkey was a really easy way to collect and summarise all of the data we collected. We got a range of male an female participants to fill out the survey so we had a wide range of opinions. It was great to see things we could improve on for next time. We found out that our advert is generally liked by people but there are a few things that could have been better. If we had managed our time a bit better we could have avoided most of the criticisms for our advert. 

To see the full survey click Here

  The first half of our advert was slightly darker

I think we achieved our aim to appeal to our demographic, which was younger children as our advert is very obviously marketing towards young children. I think the animation turned out well and it will catch the attention of young children. 

Our camera work was good apart from because we film on different days some scenes are slightly different shades, but we managed to fix that for the most part in the editing process, apart from that all the camera work was well done, everything made complete sense in terms of positioning. 

                                                                                                                                                                                                                                                                                                                                                  The second half of our advert was slightly lighter

We didn’t really use any persuasion techniques because it would have seem too forced. We showed people enjoying the product and how all ages can enjoy it. 

I wanted to show children that they could also enjoy Marmite, so we used an animated monkey to relate to them. 

Our advert is fit for purpose, it looks professional l and could attract younger children/their parents to buy Marmite. It does comply with the advertising regulations; it doesn’t show anyone being harmed or anything at all that could be considered harmful to children. 

I think our advert sells the product intended, the narrative is every simple and easy to follow (because of the younger audience), so the narrative combined with the animated monkey would be very appealing to a younger audience. It’s also obvious what the advert is promoting so there wouldn’t be any confusion. 

We could improve by managing our time better, we spent too long editing we re filming that we didn't have enough rime to perfect the after effects, like the text on screen. We also had to over dub a part of the audio last minute so it didn't sound great.

There were also a couple of shots that were slightly out of focus but because we spent too much time on other things we could re film them.

I would also improve our organisation of the whole project, we finished it, but we could have been a lot more efficient if we had all communicated properly.  

  

Personal reflection 

The advert was close to our original plan, although it’s not exactly how we planned. Originally, we were going to film in an actual kitchen but due to time restraints we had make a room in college look like a kitchen. 

Our story boards are very similar to our finished advert. Although we did change a few things due to not having enough time. We completed all the pre-production paper fully. We had some peer and tutor feedback while in the production process. All the feedback we had was very useful and helped improve our production. 

I’m happy with our final production, although there are a few things that I wish we did to make it look a little bit better. For example, I think we should have filmed in an actual kitchen, and I think we should have started animating earlier than we did. I think I involved myself in the task very well, I wrote up the shot list and edited a lot of the advert. 

Banned UK TV Advert