Pre-production for 5 minute segment of screenplay

Evaluation of College Video first cut

Content

I think the content and mise en scene in my video is good, it shows a lot of the areas in creative media in interesting ways, I believe it makes the course look very interesting and could attract potential students. Although the second to last shot isn't very good and I should have shot it again, it pans to nothing, revealing nothing so it's pointless. This is less the ideal for the client because there is such a short amount of time to work with none of it should be wasted. Obviously my target audience was students in years 10 and 11 that are interested in this subject, that's why I used all the shots of the different equipment as well as the different work spaces, this is to give the target audience a taste of what the course is like, I also included the canted shot at the start to show the attractiveness of the college, I also like this shot because it shows the support beams on the ceiling which make the shot look nicer, which makes the college look cooler and more appealing to the target audience. I also really the crab shot that reveals the colleges logo in adobe premiere, I think this shot looks professional and clean.

Camerawork

I think for the most part the camera work was good for this video, it's creative, it uses creative shots and styles, making it look more professional which would make the client happy. Although a few shots are out of focus which I would make sure didn't happen if I were to do this again. This won't be good for a final version especially because it's a media subject, where you learn how to use cameras. There are a lot of moving shots iin my advert, this is to make it feel a bit more exciting, so there's always something interesting to look at. I really like this arc shot and the way it speeds up in the middle and slows down again, I think it helps the flow of the video, and it really fits in with the style of the advert. The crab shot to reveal the editing software is really good because it's quite slow so it's a bit of a mystery as to whats getting revealed. I think it's also good because it showcases the slider that I used

Editing

The editing was good for the most part although some parts of it were over exposed which I could have maybe fixed in post and the choice of music could have been more fitting I think. Although over all I believe my edit was good and represented the college in an appealing way. There were some shots that I had to use the warp stabiliser effect on because the shots weren't completely stable, this has worked out on most of the shots its been used on but there was one or two that distorted a bit. I didn't use any kind of effects.

Sound

Apart from the music there isn't any sound, this makes the whole video sound very good because there's no recordings that could have gone wrong, personally I think it would have been better to include a voice over from a teacher so they could explain what's happening and give some more insight into the subject, this could have made it seem a bit more professional.

Mood Board for script writing research dossier

Developing technologies

Consumer products

Consumer products are products that allow everyday people (consumers) to make their own content. Consumer products can range from cameras to microphones, to different kinds of software as well. There are pros and cons for this though, It's great for so many people to have access to so much equipment to easily make content, and because of things like YouTube it has been made very easy for people to get their own content out into the world, the downside is that because everyone can release content it is massively over saturated.

Satellite/Cable TV

Satellite and Cable are the two different types of TV in the UK. Satellite (Sky) for example have a satellite TV channel this means that the signal is coming from a satellite, these are much less common than cable channels, things like the BBC and ITV are cable channels, this means they are connected to peoples houses through a cable underground, this is a way more common type of TV. There are pros and cons on TV, satellite tends to be more expensive but with a much wider range of content, both satellite and cable are becoming a bit outdated with new streaming services such as Netflix and Amazon video, they are more restrictive because of the TV schedules.

Analogue/Digital

Analogue TVs are very out of date and not used for every day business anymore this is because they were too thick, they couldn't display a high quality image at all, they're not compatible with most modern output methods, they didn't have many pros, digital TVs on the other hand are way more modern because they have all the modern connection types they they can output a high quality image, and a lot of the newer digital TVs can be connected to the internet so streaming services are enabled on them which is very good.

Internet

The internet is a great way to consume media, things like YouTube have an almost endless amount of content on and things like Netflix and Amazon video are very easy and legal ways to consuming media on the internet, although there is a big market of people who pirate films, which means to download them illegally, this has been massive for the film industry because all the people getting movies for free are taking away profits from the people who made the movie, which directly negatively impacts the industry.

Interactive

Interactive media is still quite new relative to other things like high definition or the internet, there are a few good example, like Black mirror: Bandersnatch, a choose your own adventure style show hosted on Netflix. Other examples could be live game shows that allow people to call in or something similar. There are many pros ans cons for interactive media, for example a pro is they can be very intriguing for consumers, making them feel like they can choose their own path, but it takes a lot more effort to produce interactive media.

High definition

There has been a lot of progression in terms of definition with TV and movie, 1080p is now a standard, even going up to 8k in some places, this means most viewing experiences will be much better now because of the higher resolution. This has all happened in a very short amount of time as well which means HD TVs can get very expensive, especially if you want a 4k or 8k TV. Even 10 years ago HD was coming into main stream popularity, this is how fast it's progressed.

3D

Although TVs becoming 3D seemed like it was going to be a really big things a few years ago it never really took off as much as people thought it would. Being able to watch fully 3D content in your own home was a massive thing for a lot of people, they tended to work as well as cinema 3D. Despite how well it work the excitement just fizzled out. A pro is because the excitement died you can get a 3D TV for relatively cheap.

Pay per view

Pay per view is a relatively new thing mostly used within sporting events. The concept is that you pay a fee to watch an event in real time, this can be very good because it allows people to not miss out of large sporting events around the world, they can access them them very easily on usually any device they want. The downside is that pay pee views a re usually quite expensive to purchase which could hold a lot of people back.

On-demand viewing

On-demand viewings have really changed the way TV works as a whole, because of things like the BBC iplayer and ITV Hub, viewers can watch any content they like whenever they like, this is great of the viewers because they don;'t need to worry about missing a show that they like they can just watch it on demand at any time. A con would be there's usually less ad space on on-demand products, which is great for the viewer but not so great for the company selling the ad space.

Streaming content

Streaming services have become very popular recently, they allow the consumer to watch anything thing from, their library at any time, this is very beneficial because even on on-demand programs are usually only on there for a certain amount of time. Things like Netflix have gotten really big in the past few years, there are a couple downsides though, the subscription fee tends to be quite expensive for these services  

Recording 

Recording programs has been taken over by on demand viewing and streaming services, although it was very useful when neither of those things were available, it's a bit redundant now, because you can just watch whatever show you missed on demand, rendering it pretty much pointless. Most things are online now any everything to do with actual TV seems to be becoming be obsolete.  

Legal, Ethical and contractual issues letter.

To whom it may concern,

The purpose of this letter is to point out the contractual, legal and ethical issues with the job advertisement.

First of all there are many things legally and ethically wrong with your application form for apprentice digital video production producer, to start with the name of the job role is very vague. Most of the details about the role are too vague, the salary on the advert isn't accurate at all so whom ever applies doesn't know what they're getting themselves into. The same goes for the hours, it way too big of a time frame for anyone to consider applying. This is a contractual issue because of these things not being clear. There are also some confidentiality issues with filming such a touchy subject, especially because the person applying wouldn't even be working for you at this point.

This contract infringes the equality act because it discriminates against ages and religion, the contract isn't giving everyone applying an equal opportunity. Everyone needs to be given the same opportunities despite age, race or religion. The video idea is a very sensitive topic, which could cause the applicant emotional harm, as well as possible physical harm, if one of the interviewees gets aggressive,  but because they're not employees they would not be protected with the health and safety guidelines. Trade unions could help if this person was an employee and was being treated incorrectly but, once again, they wouldn't be employed so the union could do anything.

Since the applicant won't be employed by you when they are making the short documentary, you are avoiding legal responsibility for that person, especially because it's a sensitive the applicant could get in a difficult legal situation and you wouldn't be responsible, although not illegal, it's highly unethical. Once again this is a very difficult thing to film, and the direction you've given makes it seem like there's a bias, you only want male offenders to be interview, although the vast majority of offenders are male there are still some female, so this wouldn't be fair representation, and would cause social concern. It would be extremely hard to do a respectful re-enactment of events which such a small budget, you clearly have no regard for what the documentary is about.

This also goes against protecting the 18s Ofcom code, because this is being marketed towards young people to could be given a high age rating or just not be allowed to exist. It would have to be done extremely carefully, this would be next to impossible with such a small budget. Because you're showing this video to high school children the target audience is obviously young teens, so you'd have to be very careful with obscenity. The video would probably be given maybe a 15 or and 18 due to the nature of the video, depends on how it is filmed. You have also said to use a popular song for the sound track, this would be completely impossible with the budget, it costs a lot of money to licence and popular song and £20 isn't going to cut it.

Yours sincerely,

Robbie

Ownership and Funding

Ownership Concepts

Public Service Broadcasting

The idea of PSB was created when the English started to broadcast radio and they didn't want commercial broadcasting because they thought it was exploiting the audiences by making very low effort content but  profiting massively due to the amount of adverts that were broadcast. The BBC is a good example of PSB, it has a license fee that television owners have to own in order to access its contents.

Commercial Broadcasting

Commercial broadcasting is the opposite to PSBs they use adverts to make money, ITV is one of the biggest examples of commercial broadcasting. BBC is the only publicly owned TV broadcasting company, ITV is privately owned.

Global companies are companies that operate in multiple countries, they are usually big companies that own many other companies. These are called conglomerates. Here are some examples of big companies that own sub companies.








Vertical integration is when a company try to own all the different sectors of the process of releasing a project, this is to maximise profits, if a company produces a film they're not going to want to pass it on to another company for them to make more money off it. Walt Disney is an example of a company that follows this integration.

Horizontal integration is when companies try to acquire competing companies to expand their business while also taking away the competition. These are several examples of horizontal integration.

Funding Types

The licence fee was introduced by the BBC because they didn't want to commercially broadcast. A licence fee is a fee some broadcasters charge to view their channels.

A subscription is similar to a licence fee, a big difference is that subscription fee are based on monthly or yearly payments. Things like Netflix and Amazon Prime video use subscriptions.

There are things like DVDs and blue-rays, that only require a one off payment, although this is very quickly becoming outdated.

Pay per views are usually for sports events, you pay for one single event, this is a very good way to make money if there is a massive sporting event happening. For example it's used a lot for boxing matches. Sky box office is a pay per view website.

Sponsorship is a big way to make money in movies and TV, people could get paid to wear things, or to promote a certain product. This can make a lot of money for the people promoting things based on how well known they are. Certain programs on commercial channels have sponsors, shown just before the program starts. 

Advertising has some overlap with sponsorship, sponsorship is a kind of advertising, the main kind most people will be familiar with would be adverts on TV, this is how commercial channels make their money.

Product placement is when a TV or film is paid by a company to show their product, for example if someone was drinking, coca-cola could pay the production company for that person to drinking coke.  

Private capital is when a production company is given money to make a product as a loan, or for a percentage of the revenue the project produces. Many of these are partnered with banks, for example Barclays have a private capital/equity firm.

Development funding is when a big company, for example the BFI, funds small projects that are unlikely to be commercially financed in the early stages of development, giving small film makers a chance to have a funded project.

Crowd-funding is a method of getting funded by asking the public for money, websites like Kickstarter or Gofundme, are very popular examples, this is could be a very good way of getting funded if you are a small film maker or you couldn't get funded any other way. There are downsides, for example this method has a very small success rate, because anyone can pitch anything, there tends to be a lot of none-serious projects. This makes it harder to get noticed.

Single camera screenplay, final